Colorcoat Prisma European wide balloon release
25 Jun 2010
To mark the relaunch of the globally reaching pre-finished steel product, Colorcoat Prisma for the construction industry, Corus Colors held a European wide balloon release.
On the 25th June at 10am staff and key customers released balloons from the Colorsteels site at Cross Keys. Darren Blackbird, Commercial Manager for Colorsteels said “As the master stock holder of Colorcoat Prisma, we are really exited by the new colour range, especially the matt colours in slate, terracotta and weathered copper, as it will open up new doors for us in the high end market for products such as rain screens.”
The colours of the balloons were chosen to symbolise the shades of the new unified colour range of the pre-finished steel product which is used on all types of buildings from warehouses to schools.
Locations of the balloon release
The balloons were released in 6 locations in the UK and also in the following key customer sites and central locations:
- Netherlands
- Spain
- Poland
- 3 locations in Italy
- Turkey
